Content Direction System
You stop being the blank page your team is waiting on every Monday morning.
Onboarding interior studios for Q4 2026
Onboarding for Q4 2026
Brisbane-based, working with interior studios in Australia and internationally.
Brisbane-based, working with interior studios in Australia and internationally.
Brisbane-based, working with interior studios in Australia and internationally.
Brisbane-based, working with interior studios in Australia and internationally.
How It Works
One meeting a month, then finished scripts
An onboarding week first. After that, two things touch you: one 120-minute meeting and one round of notes. Everything else runs on our side.
01. Onboarding week. First cycle only
What for: scripts that sound like you from month one, not month three.Your role: return the onboarding form, then your approver at the 120-minute Onboarding Meeting.Our role: we build or adapt your Brand and Content Syntax and open your portal. Your first scripts sit one week later than every cycle after.
01. Onboarding week. First cycle only
What for: scripts that sound like you from month one, not month three.Your role: return the onboarding form, then your approver at the 120-minute Onboarding Meeting.Our role: we build or adapt your Brand and Content Syntax and open your portal. Your first scripts sit one week later than every cycle after.
01. Onboarding week. First cycle only
What for: scripts that sound like you from month one, not month three.Your role: return the onboarding form, then your approver at the 120-minute Onboarding Meeting.Our role: we build or adapt your Brand and Content Syntax and open your portal. Your first scripts sit one week later than every cycle after.
02. Direction. Week 1, every cycle
What for: this month answers what your clients actually asked, and corrects one thing they’ve got wrong.Your role: your approver at the 120-minute meeting, with your numbers and this month’s client questions, in their words.Our role: the month decided with you, and the written scope in your inbox within 2 Business Days.
02. Direction. Week 1, every cycle
What for: this month answers what your clients actually asked, and corrects one thing they’ve got wrong.Your role: your approver at the 120-minute meeting, with your numbers and this month’s client questions, in their words.Our role: the month decided with you, and the written scope in your inbox within 2 Business Days.
02. Direction. Week 1, every cycle
What for: this month answers what your clients actually asked, and corrects one thing they’ve got wrong.Your role: your approver at the 120-minute meeting, with your numbers and this month’s client questions, in their words.Our role: the month decided with you, and the written scope in your inbox within 2 Business Days.
03. Scripts. Week 2, every cycle
What for: scripts about how a project runs and why your fee is what it is, the part your clients can’t find anywhere.Your role: nothing this week. Your team can start planning the visuals.Our role: every script word for word in your Syntax, each recording what it adds that the existing content misses.
03. Scripts. Week 2, every cycle
What for: scripts about how a project runs and why your fee is what it is, the part your clients can’t find anywhere.Your role: nothing this week. Your team can start planning the visuals.Our role: every script word for word in your Syntax, each recording what it adds that the existing content misses.
03. Scripts. Week 2, every cycle
What for: scripts about how a project runs and why your fee is what it is, the part your clients can’t find anywhere.Your role: nothing this week. Your team can start planning the visuals.Our role: every script word for word in your Syntax, each recording what it adds that the existing content misses.
04. Review. Week 3, every cycle
What for: scripts ready to copy and paste, with nothing left to interpret.Your role: go through them and send one round of notes within 3 Business Days.Our role: we deliver, make the changes inside the direction you approved, and send them back within 5 Business Days. Nothing is approved by your silence.
04. Review. Week 3, every cycle
What for: scripts ready to copy and paste, with nothing left to interpret.Your role: go through them and send one round of notes within 3 Business Days.Our role: we deliver, make the changes inside the direction you approved, and send them back within 5 Business Days. Nothing is approved by your silence.
04. Review. Week 3, every cycle
What for: scripts ready to copy and paste, with nothing left to interpret.Your role: go through them and send one round of notes within 3 Business Days.Our role: we deliver, make the changes inside the direction you approved, and send them back within 5 Business Days. Nothing is approved by your silence.
05. Handoff. Week 4, every cycle
What for: the month goes out with nothing waiting on us.Your role: your team designs and publishes from the final scripts. Comments and messages stay with you.Our role: the final scripts delivered, and we’re onto next cycle’s direction. Miss a meeting and we proceed on last month’s, in writing.
05. Handoff. Week 4, every cycle
What for: your team produces and publishes with nothing waiting on us.Your role: visual production, publishing, and the comments and messages, which stay yours.Our role: final scripts delivered, and a short note in your tracker every Friday of the term so you always know where things stand.
05. Handoff. Week 4, every cycle
What for: your team produces and publishes with nothing waiting on us.Your role: visual production, publishing, and the comments and messages, which stay yours.Our role: final scripts delivered, and a short note in your tracker every Friday of the term so you always know where things stand.
06. Quarterly layer. Community tier only
What for: every third cycle, the next three are set on what the last three showed.Your role: return the briefing form 3 Business Days before each 180-minute meeting.Our role: the Quarterly Brand and Content Audit with its report within 3 Business Days, and the YouTube Strategy Meeting inside the fortnight after.
06. Quarterly layer. Community tier only
What for: the year builds one direction instead of resetting every quarter.Your role: return each briefing form 3 Business Days before its 180-minute meeting.Our role: the Brand and Content Audit with its report within 3 Business Days, the YouTube Channel Strategy Meeting within the fortnight, and a one-page Performance Analysis every cycle.
06. Quarterly layer. Community tier only
What for: the year builds one direction instead of resetting every quarter.Your role: return each briefing form 3 Business Days before its 180-minute meeting.Our role: the Brand and Content Audit with its report within 3 Business Days, the YouTube Channel Strategy Meeting within the fortnight, and a one-page Performance Analysis every cycle.
07. Term end, and after
What for: nothing’s left half done when the term ends.Your role: decide on renewal with your results in front of you.Our role: the final cycle delivered in full, renewal raised 60 days before a 12-month term ends (30 for a 6-month), and a 60-minute review two months on. Nothing sold in it.
07. Term end, and after
What for: nothing renews by default and nothing is left half done.Your role: decide on renewal with your results in front of you.Our role: the final cycle delivered in full, the renewal conversation opened 60 days before a 12-month term ends and 30 before a 6-month, a 60-minute review at day 60, and your portal open for 12 months.
07. Term end, and after
What for: nothing renews by default and nothing is left half done.Your role: decide on renewal with your results in front of you.Our role: the final cycle delivered in full, the renewal conversation opened 60 days before a 12-month term ends and 30 before a 6-month, a 60-minute review at day 60, and your portal open for 12 months.
Tiers and Investment
The section your accountant skips to
What each tier hands your team every cycle, what it costs, and how you pay.
Tiers and Investment
Two tiers, six or twelve months
What each tier hands your team every month, and what it costs.
What’s included
Growth
14 scripts per cycle for carousels, Reels and captions across Instagram and LinkedIn, ready to copy and paste.
1 YouTube script per cycle, up to 10 minutes, written word for word with thumbnail direction.
2 email scripts per cycle, written to bring past clients back and warm the leads you’ve already captured.
Monthly Direction Meeting, 120 minutes, with the person responsible for project approval.
Industry Repertoire Briefing every cycle, flagging the design weeks and seasonal moments while there’s still time to script for them.
Community
Everything in Growth, with 20 scripts per cycle across Instagram, LinkedIn, Pinterest and YouTube Shorts.
1 YouTube script per cycle up to 20 minutes, or 2 of 10 minutes each, with thumbnail direction and an SEO-based description.
4 email scripts per cycle.
Quarterly Brand and Content Audit, setting the strategy your studio runs on for the next three cycles.
Quarterly YouTube Channel Strategy Meeting, with a lead generation focus.
Monthly Performance Analysis, one page at the end of every cycle, naming what worked and what the weaker pieces were missing.
Investment
Growth
6-month: A$27,600 inc. GST (US$19,500).
12-month: A$50,400 inc. GST (US$35,500).
Community
6-month: A$37,200 inc. GST (US$26,000).
12-month: A$68,400 inc. GST (US$48,000).
Applies to every tier
Payment. 50% upfront, then equal monthly instalments across the following 5 months on a 6-month commitment or 11 months on a 12-month commitment. You can also pay in full upfront.
Your first cycle includes an onboarding week and a 120-minute Onboarding Meeting, included in the Total Investment and never charged again if you come back within a year.
Commitments run 6 to 12 months, with the option to renew. Nothing renews without a new agreement, and the price only moves by one annual adjustment, in writing 30 days out.
Australian studios pay the amount shown inclusive of GST. Studios outside Australia are not charged GST and are quoted in their own currency, with the United States dollar figure shown as a guide.
What’s included
Growth
14 scripts per cycle for carousels, Reels and captions across Instagram and LinkedIn, ready to copy and paste.
1 YouTube script per cycle, up to 10 minutes, written word for word with thumbnail direction.
2 email scripts per cycle, written to bring past clients back and warm the leads you’ve already captured.
Monthly Direction Meeting, 120 minutes, with the person responsible for project approval.
Industry Repertoire Briefing every cycle, flagging the design weeks and seasonal moments while there’s still time to script for them.
Community
Everything in Growth, with 20 scripts per cycle across Instagram, LinkedIn, Pinterest and YouTube Shorts.
1 YouTube script per cycle up to 20 minutes, or 2 of 10 minutes each, with thumbnail direction and an SEO-based description.
4 email scripts per cycle.
Quarterly Brand and Content Audit, setting the strategy your studio runs on for the next three cycles.
Quarterly YouTube Channel Strategy Meeting, with a lead generation focus.
Monthly Performance Analysis, one page at the end of every cycle, naming what worked and what the weaker pieces were missing.
Investment
Growth
6-month: A$27,600 inc. GST (US$19,500).
12-month: A$50,400 inc. GST (US$35,500).
Community
6-month: A$37,200 inc. GST (US$26,000).
12-month: A$68,400 inc. GST (US$48,000).
Applies to every tier
Payment. 50% upfront, then equal monthly instalments across the following 5 months on a 6-month commitment or 11 months on a 12-month commitment. You can also pay in full upfront.
Your first cycle includes an onboarding week and a 120-minute Onboarding Meeting, included in the Total Investment and never charged again if you come back within a year.
Commitments run 6 to 12 months, with the option to renew. Nothing renews without a new agreement, and the price only moves by one annual adjustment, in writing 30 days out.
Australian studios pay the amount shown inclusive of GST. Studios outside Australia are not charged GST and are quoted in their own currency, with the United States dollar figure shown as a guide.
At least that’s what our clients say.
Here’s what happens when your team has systems to follow.
I’m thrilled, I haven’t found this level of project anywhere else! Nivia, I can’t stop staring at the document you delivered for the last 3 days now, and it represented me so well!
Lívia Gondim
Founder, Lívia Gondim Interiores
Hey Nivia, the project exceeded our expectations. Our team loved the visual identity
Thank you, Lucas! We appreciate your message and wish you and your team the best!
Lucas Oliveira
Head of Marketing, UMP Studio
Thank you very much! I was lost and didn’t know how to translate what I would like to convey elegantly and delicately, and what you did was MUCH better than I could imagine! My team loved it! I’m super excited to launch!
Patricia Gozzi
Founder, Patricia Encanta
Things have been much easier to manage since you guys implemented the content system. Beautiful material as well
Thank you, Carolina! We’re so glad the system is making things easier for you.
Carolina Malta
CEO, Vidas Gerais
Tiers and Investment
The section your accountant skips to
What each tier hands your team every month, and what it costs.
What’s included
Growth
14 scripts per cycle for carousels, Reels and captions across Instagram and LinkedIn, ready to copy and paste.
1 YouTube script per cycle, up to 10 minutes, written word for word with thumbnail direction.
2 email scripts per cycle, written to bring past clients back and warm the leads you’ve already captured.
Monthly Direction Meeting, 120 minutes, with the person responsible for project approval.
Industry Repertoire Briefing every cycle, flagging the design weeks and seasonal moments while there’s still time to script for them.
Community
Everything in Growth, with 20 scripts per cycle across Instagram, LinkedIn, Pinterest and YouTube Shorts.
1 YouTube script per cycle up to 20 minutes, or 2 of 10 minutes each, with thumbnail direction and an SEO-based description.
4 email scripts per cycle.
Quarterly Brand and Content Audit, setting the strategy your studio runs on for the next three cycles.
Quarterly YouTube Channel Strategy Meeting, with a lead generation focus.
Monthly Performance Analysis, one page at the end of every cycle, naming what worked and what the weaker pieces were missing.
Investment
Growth
6-month: A$27,600 inc. GST (US$19,500).
12-month: A$50,400 inc. GST (US$35,500).
Community
6-month: A$37,200 inc. GST (US$26,000).
12-month: A$68,400 inc. GST (US$48,000).
Applies to every tier
Payment. 50% upfront, then equal monthly instalments across the following 5 months on a 6-month commitment or 11 months on a 12-month commitment. You can also pay in full upfront.
Your first cycle includes an onboarding week and a 120-minute Onboarding Meeting, included in the Total Investment and never charged again if you come back within a year.
Commitments run 6 to 12 months, with the option to renew. Nothing renews without a new agreement, and the price only moves by one annual adjustment, in writing 30 days out.
Australian studios pay the amount shown inclusive of GST. Studios outside Australia are not charged GST and are quoted in their own currency, with the United States dollar figure shown as a guide.
At least that’s what our clients say.
Here’s what happens when your team has systems to follow.
I’m thrilled, I haven’t found this level of project anywhere else! Nivia, I can’t stop staring at the document you delivered for the last 3 days now, and it represented me so well!
Lívia Gondim
Founder, Lívia Gondim Interiores
Hey Nivia, the project exceeded our expectations. Our team loved the visual identity
Thank you, Lucas! We appreciate your message and wish you and your team the best!
Lucas Oliveira
Head of Marketing, UMP Studio
Thank you very much! I was lost and didn’t know how to translate what I would like to convey elegantly and delicately, and what you did was MUCH better than I could imagine! My team loved it! I’m super excited to launch!
Patricia Gozzi
Founder, Patricia Encanta
Things have been much easier to manage since you guys implemented the content system. Beautiful material as well
Thank you, Carolina! We’re so glad the system is making things easier for you.
Carolina Malta
CEO, Vidas Gerais
Your Portal
Every script and decision, in one place
So your team can find what they need without asking you.
Where each cycle's at, without asking
Each cycle as a phase, with your review window dated. Every Friday a note tells you where you are, say Month 4 of 6, Week 2, even when nothing moved.
Where each cycle's at, without asking
Each cycle as a phase, with your review window dated. Every Friday a note tells you where you are, say Month 4 of 6, Week 2, even when nothing moved.
Where each cycle's at, without asking
Each cycle as a phase, with your review window dated. Every Friday a note tells you where you are, say Month 4 of 6, Week 2, even when nothing moved.
Your meetings dated, your decisions written down
Every Monthly Direction Meeting in one calendar, with the scope report you approved filed beneath it. That report is the record the month’s scripts are written to.
Your meetings dated, your decisions written down
Every Monthly Direction Meeting in one calendar, with the scope report you approved filed beneath it. That report is the record the month’s scripts are written to.
Your meetings dated, your decisions written down
Every Monthly Direction Meeting in one calendar, with the scope report you approved filed beneath it. That report is the record the month’s scripts are written to.
Scripts in publishing order, paper trail beside them
One file per script in your Drive folder, in the order it ships, so your team works down the list. Your agreement, invoices and the files you send us sit alongside.
Scripts in publishing order, paper trail beside them
One file per script in your Drive folder, in the order it ships, so your team works down the list. Your agreement, invoices and the files you send us sit alongside.
Scripts in publishing order, paper trail beside them
One file per script in your Drive folder, in the order it ships, so your team works down the list. Your agreement, invoices and the files you send us sit alongside.
Open for a year after the term
support@montenica.com within 1 Business Day, or a 15-minute call when email won’t settle it. Portal and Drive open 12 months after the term, and your copy of every script never expires.
Open for a year after the term
support@montenica.com within 1 Business Day, or a 15-minute call when email won’t settle it. Portal and Drive open 12 months after the term, and your copy of every script never expires.
Open for a year after the term
support@montenica.com within 1 Business Day, or a 15-minute call when email won’t settle it. Portal and Drive open 12 months after the term, and your copy of every script never expires.
FAQs
Frequently Asked Questions
So you know exactly what's happening from now on.
How is this different from Content Creation Execution?
You get the direction and the finished scripts, and your team designs and posts. Content Creation Execution is the same direction plus the finished carousels, edited video, newsletter design and ready-to-post files. If you already have production capacity, this is the one, and the two can't run together.
How is this different from Content Creation Execution?
You get the direction and the finished scripts, and your team designs and posts. Content Creation Execution is the same direction plus the finished carousels, edited video, newsletter design and ready-to-post files. If you already have production capacity, this is the one, and the two can't run together.
What arrives each month?
Growth: 14 scripts across Instagram and LinkedIn, one YouTube script up to 10 minutes with thumbnail direction, two email scripts, the Monthly Direction Meeting and the Industry Repertoire Briefing. Community lifts that to 20 scripts including Pinterest and Shorts, a 20-minute YouTube script or two 10-minute ones with an SEO description and four email scripts, and adds the Monthly Performance Analysis and the two quarterly meetings. Counts are totals per cycle, never per platform.
What arrives each month?
Growth: 14 scripts across Instagram and LinkedIn, one YouTube script up to 10 minutes with thumbnail direction, two email scripts, the Monthly Direction Meeting and the Industry Repertoire Briefing. Community lifts that to 20 scripts including Pinterest and Shorts, a 20-minute YouTube script or two 10-minute ones with an SEO description and four email scripts, and adds the Monthly Performance Analysis and the two quarterly meetings. Counts are totals per cycle, never per platform.
Are the scripts actually usable, or are they ideas?
Written word for word, in your voice, ready to copy and paste. Each one names the client problem it answers, records what the existing content on that topic misses, is written at your clients’ vocabulary level, and ends with one step the reader can act on. Ideas and outlines aren’t what we deliver.
Are the scripts actually usable, or are they ideas?
Written word for word, in your voice, ready to copy and paste. Each one names the client problem it answers, records what the existing content on that topic misses, is written at your clients’ vocabulary level, and ends with one step the reader can act on. Ideas and outlines aren’t what we deliver.
What do the email scripts actually do?
They work the list you already have. Past-client emails are timed to project completion windows and anniversaries, when referral energy runs highest, and each one hands the client the story they can retell when they recommend you. The rest nurture the leads you’ve captured toward an enquiry. Growth gets two a cycle, Community four.
What do the email scripts actually do?
They work the list you already have. Past-client emails are timed to project completion windows and anniversaries, when referral energy runs highest, and each one hands the client the story they can retell when they recommend you. The rest nurture the leads you’ve captured toward an enquiry. Growth gets two a cycle, Community four.
Why six to twelve months?
Audiences build on a slower clock than posting schedules, so a two-month trial would only tell you that two months is short. There's no auto-renewal, and we open the renewal conversation 60 days before a 12-month term ends and 30 before a 6-month, with your results in front of you.
Why six to twelve months?
Audiences build on a slower clock than posting schedules, so a two-month trial would only tell you that two months is short. There's no auto-renewal, and we open the renewal conversation 60 days before a 12-month term ends and 30 before a 6-month, with your results in front of you.
How much of our time does this take?
The Monthly Direction Meeting is 120 minutes with the person responsible for project approval, and you bring your own platform numbers to it. After that, 3 Business Days to go through the scripts and send one round of notes. One round of alterations is included every cycle.
How much of our time does this take?
The Monthly Direction Meeting is 120 minutes with the person responsible for project approval, and you bring your own platform numbers to it. After that, 3 Business Days to go through the scripts and send one round of notes. One round of alterations is included every cycle.
What if we’re slow to approve, or miss the meeting?
Nothing is approved by your silence on a first delivery. That cycle’s scripts ship on a delayed cycle or roll into the next one, and we tell you which in writing. Only after we’ve delivered your requested changes and sent a written reminder does a further 5 Business Days of quiet count as a yes. Miss the Monthly Direction Meeting and the cycle still runs, on last month’s direction, confirmed to you in writing. If we’re the ones who are late, you choose: we make it good next cycle at no charge, or your term extends by one cycle at no charge.
What if we’re slow to approve, or miss the meeting?
Nothing is approved by your silence on a first delivery. That cycle’s scripts ship on a delayed cycle or roll into the next one, and we tell you which in writing. Only after we’ve delivered your requested changes and sent a written reminder does a further 5 Business Days of quiet count as a yes. Miss the Monthly Direction Meeting and the cycle still runs, on last month’s direction, confirmed to you in writing. If we’re the ones who are late, you choose: we make it good next cycle at no charge, or your term extends by one cycle at no charge.
Do we need the Brand Identity System first?
Only if your identity isn’t defined yet. Scripts anchor to your positioning and syntax, and without those every script decides your tone on the fly. If you already hold an effective identity, clear offers, a defined audience and a brand personality, you start here, and we record the basis for that in your agreement. If we find during onboarding that it isn’t ready, we tell you in writing within 5 Business Days and your payment is either held for the identity work first or refunded in full within 14 Business Days.
Do we need the Brand Identity System first?
Only if your identity isn’t defined yet. Scripts anchor to your positioning and syntax, and without those every script decides your tone on the fly. If you already hold an effective identity, clear offers, a defined audience and a brand personality, you start here, and we record the basis for that in your agreement. If we find during onboarding that it isn’t ready, we tell you in writing within 5 Business Days and your payment is either held for the identity work first or refunded in full within 14 Business Days.
Our content is mostly finished project photos. Is that a problem?
It's the common starting point, and it's also why nothing stacks. Direction defaults to how a project actually runs and why the fee is what it is, because that's the material your clients can't find anywhere. Finished work keeps running, it just stops being the whole feed.
Our content is mostly finished project photos. Is that a problem?
It's the common starting point, and it's also why nothing stacks. Direction defaults to how a project actually runs and why the fee is what it is, because that's the material your clients can't find anywhere. Finished work keeps running, it just stops being the whole feed.
We already have a marketing coordinator. Where do they fit?
Keep them. They work from the monthly direction and the scripts, so the blank page on Monday morning is gone, which is the gap a second hire doesn't close. Comments, messages and community management stay with your team, because the moment someone else answers as you, the account stops sounding like you.
We already have a marketing coordinator. Where do they fit?
Keep them. They work from the monthly direction and the scripts, so the blank page on Monday morning is gone, which is the gap a second hire doesn't close. Comments, messages and community management stay with your team, because the moment someone else answers as you, the account stops sounding like you.
Who owns the scripts, and do you use AI?
The scripts are yours on delivery once that cycle’s paid, published or not, and you’re free to edit them. You also get signed moral rights consents from everyone who worked on them, so changing them is straightforward. On AI: no generated image or video unless you authorise it in writing, never on another professional’s work, and we never train any AI on your material. Your Syntax is built to run with Claude, ChatGPT and Gemini, and whether your team uses it that way is your call.
Who owns the scripts, and do you use AI?
The scripts are yours on delivery once that cycle’s paid, published or not, and you’re free to edit them. You also get signed moral rights consents from everyone who worked on them, so changing them is straightforward. On AI: no generated image or video unless you authorise it in writing, never on another professional’s work, and we never train any AI on your material. Your Syntax is built to run with Claude, ChatGPT and Gemini, and whether your team uses it that way is your call.
What happens if we need to stop early?
Thirty days' notice, or one Monthly Cycle Fee in its place. You pay one Monthly Cycle Fee for each cycle that's started, never more than your Total Investment, and anything paid above that comes back within 14 Business Days. Paying upfront doesn't increase what you forfeit, and every script you've paid for is yours, published or not.
What happens if we need to stop early?
Thirty days' notice, or one Monthly Cycle Fee in its place. You pay one Monthly Cycle Fee for each cycle that's started, never more than your Total Investment, and anything paid above that comes back within 14 Business Days. Paying upfront doesn't increase what you forfeit, and every script you've paid for is yours, published or not.
The project exceeded our expectations. Our team loved the visual identity
"I'm thrilled, I haven't found this level of project anywhere else"
What you delivered was much better than I could imagine.
Things have been much easier to manage since you guys implemented the content system
Studio Fit Session
Find out before you commit to anything
Ten free minutes. You’ll leave knowing whether working with us now helps your studio, or whether it doesn’t.
Studio Fit Session
Find out before you commit to anything
Ten free minutes. You’ll leave knowing whether working with us now helps your studio, or whether it doesn’t.
Studio Fit Session
Find out before you commit to anything
Ten free minutes. You’ll leave knowing whether working with us now helps your studio, or whether it doesn’t.
About Us
Why We Do What We Do
We build the brand and content decisions your studio runs on, so the work reads as one studio no matter who makes it.
About Us
Why We Do What We Do
We build the brand and content decisions your studio runs on, so the work reads as one studio no matter who makes it.
It Started With A Floor
Years before Montenica, someone in our family slipped on a polished tile and had a stroke. Nobody had told them a floor finish was a decision they could have made. You've met those clients, the ones who find out what you do after they needed you.
We Know Your Why
Years before Montenica, someone in our family slipped on a polished tile and had a stroke. Nobody had told them a floor finish was a decision they could have made. You've met those clients, the ones who find out what you do after they needed you.
It Started With A Floor
Years before Montenica, someone in our family slipped on a tile and had a stroke. No designer in their right mind puts a tile like that where an older person lives, but the family never knew that was a decision someone could have made for them. That is what sent our founder into architecture, then interior design. It was never about how a room looks, but what it does to the people in it, and how many never find out the profession that could have helped them.
So She Went And Learnt It
That's what sent our founder into architecture and interior design. As you know, aesthetics matter, but they won't sustain a project on their own. It also takes how people behave inside the space, which is the part your clients rarely know to ask about.
So She Went And Learnt It
That's what sent our founder into architecture and interior design. As you know, aesthetics matter, but they won't sustain a project on their own. It also takes how people behave inside the space, which is the part your clients rarely know to ask about.
So She Went And Learnt It
That's what sent our founder into architecture and interior design. As you know, aesthetics matter, but they won't sustain a project on their own. It also takes how people behave inside the space, which is the part your clients rarely know to ask about.
Then We Saw It In Your Field
Inside studios, the same gap. The ones doing genuinely good work kept losing to weaker ones, and it was never the design. The better studio just couldn't get the right clients to see what it was. You've probably lost a job like that and never found out why.
Then We Saw It In Your Field
Inside studios, the same gap. The ones doing genuinely good work kept losing to weaker ones, and it was never the design. The better studio just couldn't get the right clients to see what it was. You've probably lost a job like that and never found out why.
Then We Saw It In Your Field
Inside studios, the same gap. The ones doing genuinely good work kept losing to weaker ones, and it was never the design. The better studio just couldn't get the right clients to see what it was. You've probably lost a job like that and never found out why.
That's What Pulled Us Into Marketing
Someone has to close the distance between how good your work is and how the market reads it. We both know attention costs more every year, and you shouldn't have to spend your credibility dancing on social media to get any. So we built the other way.
That's What Pulled Us Into Marketing
Someone has to close the distance between how good your work is and how the market reads it. We both know attention costs more every year, and you shouldn't have to spend your credibility dancing on social media to get any. So we built the other way.
That's What Pulled Us Into Marketing
Someone has to close the distance between how good your work is and how the market reads it. We both know attention costs more every year, and you shouldn't have to spend your credibility dancing on social media to get any. So we built the other way.
Eight Years Of This, Seven Countries
For studios some twenty-five years into their craft, and we're still doing it. Long enough to know your process, your suppliers, and what your clients ask before they call you. Narrow enough that we're not learning your field on your budget.
Eight Years Of This, Seven Countries
For studios some twenty-five years into their craft, and we're still doing it. Long enough to know your process, your suppliers, and what your clients ask before they call you. Narrow enough that we're not learning your field on your budget.
Eight Years Of This, Seven Countries
For studios some twenty-five years into their craft, and we're still doing it. Long enough to know your process, your suppliers, and what your clients ask before they call you. Narrow enough that we're not learning your field on your budget.
And This Is Who Does The Work
A small, lean team trained in interior design, product design and architecture, with years on site beside engineers and builders. We sit between your studio and your client, so the work reads as one studio no matter who on your team is holding it.
And This Is Who Does The Work
A small, lean team trained in interior design, product design and architecture, with years on site beside engineers and builders. We sit between your studio and your client, so the work reads as one studio no matter who on your team is holding it.
And This Is Who Does The Work
A small, lean team trained in interior design, product design and architecture, with years on site beside engineers and builders. We sit between your studio and your client, so the work reads as one studio no matter who on your team is holding it.
90-Minute Consultation
Ninety minutes on the choices your brand and content are making for you
Built for interior design and interior architecture studios. We find which choices are working against you, and what to change first. Written summary after. A$1,570 inc. GST, no Studio Fit Session required.
90-Minute Consultation
Ninety minutes on the choices your brand and content are making for you
Built for interior design and interior architecture studios. We find which choices are working against you, and what to change first. Written summary after. A$1,570 inc. GST, no Studio Fit Session required.
90-Minute Consultation
Ninety minutes on the choices your brand and content are making for you
Built for interior design and interior architecture studios. We find which choices are working against you, and what to change first. Written summary after. A$1,570 inc. GST, no Studio Fit Session required.